Tips On Marketing A Business In Today’s Digital Landscape
You have built your business in the trenches and created a successful company.
There have been times you explored opening social media pages, writing blogs, and getting your website up to date (well, up to date until a year has passed).
You know there is value, but can’t seem how to break through online or dedicate the time to figure out how.
We have great news – There are many ways to grow a business online.
The time is now – studies show that 78% of buyers conduct product research online before purchasing. It all depends on the market you are in and how many people you are trying to reach out to.
It is a great space to be in as over 7.6 trillion dollars was spent online in the B2B market globally – a number that has increased 1.8 trillion dollars over the last 5 years.
Decide who your audience is
One of the first steps to growing a new or established business online is understanding who your audience is.
Determining the right audience can be as simple as finding an industry or specific consumer base.
It can also be as detailed as knowing specific demographics (age, ethnicity, location, sex, income etc.)
Finding new ways to drive traffic to your website is important to growing your business.
Their needs to be multiple ways to bring in traffic. This includes using social media to share content, using pay per click ads, sharing blog articles, and more.
By including your website on directories, social media profile pages and sharing content, companies are able to have multiple sources of online traffic back to their website.
Below is an example of how a directory can help – it creates an additional link to your website and can be found when performing searches in your industry.
Notice that there are also links to social media pages, which should contain content that drives users back to the Precision West Technologies webpage!
Work on creating engaging content and encourage sharing of that content after it has been posted, which gets us to our next point…..
Content Creation – Fast and A LOT of it
Creating content can be a tough task for businesses of all sizes.
Content is the key in today’s market to generating interest for your products or services. Whether it is blog articles, social media graphics, or engaging video, your company needs to have plenty of content for an audience to view.
With so many platforms for people to use it is important to keep fresh, relevant content on many plaforms.
Below you will see how many different options customers can view your content on while they are online, based on research.
As you can see, there are many ways that people discover content that can lead back to your webpage and help grow your business online.
When users visit a business webpage it must be is optimized for mobile, tablet and website viewing.
Over 5 billion users are on mobile devices and that number continues to increase annually.
Businesses that have slow mobile sites or pages that are not optimized for users on mobile will quickly find themselves at a disadvantage – this will stunt the ability to grow your business online.
Make sure that your website is fast, configured correctly, has great user experience functionality and has been optimized for mobile viewing.
Paid Marketing Traffic
Paying for advertising space is a great way to get your company in front of the right audience and market your business.
With 92.4 billion U.S. dollars being spent on paid search advertising, companies recognize that there is a huge opportunity to grow a business using this method.
With the amount of connected devices and ways to view advertisements
Social Media spending in the U.S. is expected to increase expected increase to $17.34 billion in 2019.
One of the fastest ways to grow awareness and grow your business presence online is to get your company on social media!
Take a look at the numbers below – the numbers speak for themselves!
With billions of social media users online, it is a must for businesses looking to grow their presence.
All platforms have different uses so make sure they are right for your business.
Setup a profile and do not be hesitant with sharing the great content you create.
Post pictures of your latest project or video of your team doing a community event or even share this article (wink, wink) – there are endless possibilities for your business to share content on social media.
There is a reason you took the steps to establish and run a business – Show that to the world.
Let pictures tell a story about the time you helped a customer overcome a hurdle or take video of your team celebrating a milestone with each other.
Describe a time that was a memorable moment for your business.
Your audience will appreciate being part of your journey and along the way your following will continue to grow.
You have made the effort to create a valuable business for your audience and all the great content to support your message.
Your audience needs to see it!
Most people do not make it to the second page of Google when searching for their needs.
In fact, only 10% of online users make it to page 2.
Make sure your website is optimized for the right keywords through best SEO practices.
Businesses that do not have a great online presence are at a great disadvantage.
With the amount of online users growing by the billions and the increasing amount of social media users, businesses must use the resources available to promote their company online.
By creating great content, telling the story of their business and providing ways for customers to find your brand, businesses will find the growth of their company exploding as time passes.
Are you taking using all of these tips to grow your business online? Need help? Drop a comment below!